AirAsia has expanded its online offering to include flights on other airlines as it transforms airasia.com into Asia Pacific’s leading travel and lifestyle platform.
Announced in partnership with leading travel technology company Kiwi.com, destinations such as London, Dubai, Madrid and Auckland are now available to the more than 50 million unique monthly users who choose to book flights, hotels, activities and more on airasia.com.
airasia.com CEO Tony Fernandes said, “Today is an unbelievable day. When we started AirAsia as a low-cost airline back in 2001, I never thought one day we would be selling our competitors. But if there’s one thing I’ve learned, it’s never say never. Never say never and believe the unbelievable. Today, with the help of Kiwi.com, we are reinventing ourselves as more than just an airline, bringing to life our vision for airasia.com to be the region’s one-stop travel shop.”
airasia.com Head of Airline Distribution Rajiv Kumar said, “In addition to the strategic partnership with Kiwi.com, which is focused on content and technology sharing, we are also exploring opportunities to partner directly with airlines and companies who complement our existing network and travel services beyond Asia Pacific.”
Powered by Kiwi.com, AirAsia’s website users will be able to book travel on more than 100 airlines to destinations currently not served by AirAsia, including Europe, Australia, New Zealand, the Middle East and the Americas.
Kiwi.com CEO Oliver Dlouhý said, “I’m extremely proud that Kiwi.com has been selected to power AirAsia’s transformation and its ambition to make airasia.com a leading travel and lifestyle platform. We have an abundance of airlines and ground carriers at our disposal and together with AirAsia and its enormous customer base, we are proud to be able to open their platform to the rest of the world.”
To celebrate the announcement and its partnership with Davis Cup by Rakuten, which takes place on 18-24 November 2019 in Madrid, Spain, AirAsia has kickstarted a global marketing campaign featuring its very own Spanish Allstar, airasia.com Head of Product Pablo Sanz Salcedo
The campaign was launched at AirAsia’s global headquarters RedQ in Kuala Lumpur today to much fanfare with a promotional all-in return fare to Madrid from Kuala Lumpur, Bangkok, Jakarta and Sydney from just RM99/THB999/IDR333,000/AUD199* (USD25). A secondary promotional all-in return fare of RM499/THB4,999/IDR1,699,000/AUD399* (USD125) will also be marketed for guests who miss out on the initial fare offer.
Book the promotional all-in fares to Madrid, Spain on airasia.com on 16 November 2019 from 9.00am (GMT +8) for immediate travel until 31 March 2020.
The campaign comes off the back of the company’s reorganisation, which separates AirAsia’s airline operations from its travel and lifestyle arm, airasia.com. Since the reorganisation was announced in August this year, more than 700 Allstar staff have been recruited, and in addition to being based across Asia Pacific, a new airasia.com campus will open in central Kuala Lumpur early next year.
* Maximum 2 passengers per transaction. Flights are operated by third party airlines and available for booking from Kuala Lumpur, Bangkok, Jakarta and Sydney on 16 November 2019 only. Kiwi.com terms and conditions apply. Available for booking on web only.
AirAsia is a leading travel and financial platform company in Asia Pacific, providing air transport, travel and lifestyle services, as well as financial services. AirAsia started as a low-cost carrier with operations in Malaysia, Indonesia, Thailand, the Philippines, India and Japan, and has carried more than 600 million guests to over 150 destinations in its network across Asia, Australia, the Middle East and the US. Recognised for its world-class service, the airline has been named Skytrax World’s Best Low-Cost Airline 11 years in a row from 2009 to 2019 and World Travel Awards World’s Leading Low-Cost Airline for seven consecutive years from 2013 to 2019. AirAsia has since embarked on a transformation journey to become more than just an airline, with the inclusion of hotels, holidays, activities and online shopping on its travel and lifestyle platform airasia.com, integrated logistics through Teleport and digital financial services via its money app, BigPay. Follow AirAsia on Facebook (AirAsia), Twitter (@AirAsia), Instagram (@airasia), YouTube (AirAsia), Weibo (@亚航之家) and WeChat (亚洲航空).
Founded by Oliver Dlouhý and Jozef Képesi in 2012, Kiwi.com is an online search engine allowing users to combine transportation from non-cooperating carriers. It is powered by its proprietary algorithm (Virtual Interlining) that allows users to combine flights and ground transportation from over 750 carriers, including many that do not normally cooperate, accompanied by industry-leading Kiwi.com Guarantee. Today, the company sees more than 100 million searches every day and employs over 2,800 people worldwide. Kiwi.com ranked seventh in the 2017 Deloitte Technology Fast 500 EMEA list, becoming the highest-ever rated Czech company. Following the previous success, Kiwi.com ranked fifth in the very same program in 2018.
5 / 5. VOTES: 2
We are sorry that this post was not useful for you!
Let us improve this post!
Thanks for your feedback!